KOKOON

This is a group project that challenges students to create an advertising campaign for an evolving company or brand. Working in a group of 3, students must select a company (or brand) from the two *website links provided below. The group must find interest in their choice of company (or brand) in order to create a list of design items meant for advertising purposes. The final design outcomes submitted must be supported with strategic articulation used to promote the company (or brand), together with suitable messaging for the intended target audience. The grading will focus a lot on testing each team’s abilities to achieve creative and strategic advertising with appropriate art direction, collective teamwork, creative copywriting, fine craftsmanship and sense of aesthetics.